Reports: Contractors, Suppliers and indirect management of Servers
Reports to: General Manager
Career Track: Marketing Director when we chain up

Is casual dining dead? Are branded restaurants a thing of the past? If consumers want new experiences on each outing, how can we get them to come back to the same venue as repeat customers? How did the pandemic and stagnant recovery over these past 4 years change consumer behaviour? Which of those changes are permanent? How can I find opportunity within this landscape of seemingly random market indicators?

If most of our new business originates from mobile searches on Google, why are we spending so much time on social media reels and posts? Does TikTok rule? Or are we going back to Old School?

If you have been asking yourself any of these questions – or, indeed, similar ones – it is time to show us what you can do with our established, fun, energetic, original, and under-exploited brand!

In 13 years, Mamuśka! Polish Kitchen and Bar has grown from a 50-seat down-market cafe in the ‘back street’ of the Elephant and Castle Shopping Centre, to a 6000 square foot, 250 seat industrial looking site in South Bank Waterloo. We are the UK’s biggest and most well-known Polish restaurant brand. We’re fulfilling our mission to introduce Polish food, art, music, and culture to the wider world, starting with London. Soon we will be expanding into the rest of the UK, Europe, and North America. Our loyal fan base loves the great times and amazing value we offer and are ready to be engaged to help you grow our business.

With a single location, this business hit just under £1 million in revenue in 2019, hit £1.2 million in 2022, and is on track to hit £1.6 million in 2023. Properly promoted, the site should be producing £2 million in sales in 2024. The potential for success and reward is outstanding.

As Sales and Marketing Manager, you will report to and work with our freshly recruited General Manager to grow our business from an amazing number of channels. Lunch, Dinner, The Terrace Bar, The Platform Bar, Corporate Events, Private Hire Space, Music, Art and Sporting Events, Tour and Leisure Groups, Home and Office Delivery, and even Merchandising.

This is a very hands-on role, and we are ready to welcome an energetic and exciting personality who will be fired up when selling our private hire space to corporate clients and just as motivated when showing other Team members how to use flyers and samples to pull new customers in from the busy adjacent streets in South Bank and Waterloo. We are looking for someone with the technical skills of a truly modern marketer and with the people skills of a pumped-up 80’s sales dynamo!

You will have at least 2 years’ marketing experience within the restaurant sector, and have a technical skill set that enables you to personally implement everything from social media through to print production, from media buying through to merchandising , with a minimal amount of skills outsourcing.

A good command of English is a must, and a working knowledge of Polish is a definite plus. You should have a great track record on social media, including with creative reels and editing. Our website management, Google Ads and GMB SEO mapping work is all being done externally, so the successful candidate will have experience working with and supervising external agencies.

Most importantly, the successful candidate will be a true lover of Polish food and drink and be ready to energise and infect the Team internally and our multiple audiences with that love.

Please ensure you pitch yourself for the role in a way that demonstrates the energy we are seeking. We look forward to hearing from the very best innovators ready to exploit opportunities to grow this brand exponentially.